Established brands are a vital asset. They represent quality and continuity.

Over the decades, we have created an impressive range of products for the consumer and the distribution trade, characterised by great variety and excellent value for money. Established brands are an important asset, but at the same time they have to be carefully adapted to the requirements of ever-changing markets. That is why we have always considered our product communication as long-term brand management. Product variety represents the core of the Ludwig Schokolade brand business.